对于新手卖家而言，常常会感到困惑的问题之一是：如何选一个细分领域来聚焦产品。实际市场上并没有所谓的“完美”利基，有的热卖品类并不容易再复制，因为市场可能已经达到饱和。相反卖家选择一些小众且竞争没有那么激烈的细分市场，才更有利可图。
但“盲人摸象”式的尝试可能会更容易让你在栽跟头，因为并非所有细分市场都是一颗摇钱树。要真的选对产品，你还需要做足功课，通过系统化的工作来研究产品的整个市场情况。
为此本文盘点了31个细分品类并进一步细分成了+的小类目，以供卖家参考。由于类目过多，本文将分为上下两篇。
附：值得收藏！+“小而美”的细分子类目超全盘点，谁会是你心中的No.1？（下篇）
1、时尚
毋庸置疑，时尚品类一直都是炙手可热的利基市场之一。除衣服、鞋子、配饰等，时尚还包含许多子细分市场，包括：
·Handbags/手提包
·BeltBuckles/皮带扣
·Belts/腰带
·CollarTips/领针
·FascinatorsHeadpieces/头饰和头盔
·GlovesMittens/手套和连指手套
·HairAccessories/头饰
·HandbagAccessories/手袋配件
·Handkerchiefs/手帕
·Hats/帽子
·IDDocumentHolders/证件夹
·KeyChains,RingsFinders/钥匙扣吊环
·OrganizersDayPlanners/记事本日程计划本
·ScarvesWraps/围巾披肩
·ShoeCharms/鞋子吊坠
·SunglassesFashionEyewear/太阳镜时尚眼镜
·Ties/领结
·Umbrellas/雨伞
·Wallets/钱包
·Wristbands/护腕
2、医疗健康
医疗健康是另一个有前途的利基市场，拥有许多可盈利的产品和巨大的利润空间。该类别下有许多子细分市场：
·Over-The-CounterDiabeticAids/非处方糖尿病药物
·EarCareProducts/耳部护理产品
·FeminineCareHygieneProducts/女性护理及卫生用品
·FirstAidProducts/急救产品
·FootCreamsTreatments/足霜及护理
·HandSanitizers/消*杀菌洁手剂
·HotColdTherapies/冷热疗法
·MedicalMonitoringTestingEquipment/医疗监控及检测设备
·Over-The-CounterMedicine/非处方药
·PillBoxesPillCases/药盒
·SexualWellnessProducts/性健康产品
·SleepingAids/助眠产品
·SmokingCessationProducts/戒烟产品
·SqueezableStressRelievers/可压缩减压产品
·DailyLivingAids/弱残人用品
·MobilityFurnitureFixtures/无障碍家具及装置
·Mobility/WalkingEquipment/移动及行走设备
·OrthopedicProductsSupports/骨科产品及支架
·AcupressureSupplies/按摩用品
·AcupunctureSupplies/针灸用品
·AromatherapySupplies/芳香疗法用品
·AlternativeRemediesDetoxPads/替代疗法排*垫
·ElectrotherapyDevices/电疗法设备
·HerbalRemediesResins/草药及树脂
·HomeopathicRemedies/顺势疗法
·IonFootBaths/离子足浴
·IridologySupplies/虹膜用品
·LightTherapyDevices/光线疗法设备
·MagneticTherapyDevices/磁治疗设备
·NetiPotsCleansers/洗鼻壶及清洁剂
·Self-HelpAudiovisuals/自助视听教具
·TitaniumTherapyDevices/钛治疗设备
·ElectricToothbrushes/电动牙刷
·StandardToothbrushes/标准牙刷
·AirWaterDentalFlossers/水牙线
·ChildrensOralCareProducts/儿童口腔护理产品
·DentalFlossFlossers/牙线
·DentureCareProducts/假牙护理产品
·Mouthwash/漱口水
·TongueCleaners/舌头清洁
·ToothbrushReplacementHeads/牙刷可更换刷头
·Toothpaste/牙膏
·TeethWhiteningProducts/牙齿美白产品
·SexualWellnessBodyEnhancingDevices/性健康身体增强设备
·CondomsContraceptives/避孕套和避孕药
·SexLubricantsLotions/性润滑剂
·SexualFantasy,FetishSexAccessories/性幻想，恋物癖和性配件
·SexToys/性玩具
·SexualRemediesSupplements/性疗法和增补剂
·ContactLensCareSolutions/隐形眼镜护理液
·ContactLensCases/隐形眼镜盒
·EyeglassCases/眼镜盒
·EyeDropsWash/眼药水及洗液
·EyeglassClothsSprays/眼镜布和喷雾剂
·EyeglassFrames/镜框
·EyeglassStrapsCords/眼睛带及绳
·EyepatchesEyeglassPatches/眼罩及眼镜罩
·LowVisionMagnifiers/低视力放大镜
·PrescriptionGlasses/验光眼镜
·ReadingGlasses/老花镜
·EyeglassReplacementLenses/研究更换镜片
·DietarySupplements/膳食补充剂
·DietarySupplementAccessories/膳食补充剂配件
·SupplementalEnergyBars,ShakesDrinks/补充能量棒，奶昔及饮品
·HerbBotanicalDietarySupplements/草药和植物性膳食补充剂
·DietarySportsSupplements/饮食运动营养补充品
·VitaminMineralHealthSupplements/维生素和矿物质保健品
·WeightManagementSupplements/体重控制补充品
·AppetiteControl,Suppressants/食欲控制抑制剂
·BodyFatAnalyzers/身体脂肪分析仪
·WeightManagementDetoxCleansers/体重管理排*和清洁
·WeightManagementFatBurners/体重燃脂器
·MealReplacementDrinks/代餐饮料
·WeightManagementScales/体重秤
·WeightLossKitsAccessories/减肥工具及配件
·WeightLossProgramFoods/减肥食品
·WeightLossSupplements/减肥补充剂
3、珠宝
珠宝一直以来都是高利润品类，这是一个专门针对女性的细分市场。尽管该品类的竞争同样激烈，但其众多子类别仍然利好：
·EngagementRings/订婚戒指
·EngagementWeddingRingSets/订婚及结婚戒指套装
·WeddingAnniversaryBands/结婚及纪念日对戒
·BridalWeddingPartyJewelry/新娘和婚宴珠宝
·FashionAnklets/脚链
·BodyJewelry/贴身首饰
·FashionBracelets/手链
·FashionCharmsCharmBracelets/串饰及手链
·FashionEarrings/耳环
·FashionEyeglassChainsHolders/眼镜链和支架
·FashionHairHeadJewelry/头饰
·FashionJewelrySets/首饰套装
·FashionNecklacesPendants/项链和吊坠
·FashionPinsBrooches/胸针
·FashionRings/戒指
·FashionToeRings/脚戒
·FashionWristbands/手镯
4、男装
目前男装市场的潜力不容忽视，海外越来越多的男性开始注重穿着打扮。男装本身就是细分市场，其又很多细分市场：
·Men’sCasualShirts/男士休闲衬衫
·Men’sDressShirts/男士商务衬衫
·Men’sT-Shirts/男士体恤衫
·Men’sAthleticApparel/男士运动装
·Men’sBlazersSportCoats/男士运动夹克和运动外套
·MensCoatsJackets/男士外套和夹克
·MensJeans/男士牛仔裤
·MensPants/男士裤装
·MensShorts/男士短裤
·MensSleepwearRobes/男士睡衣和睡袍
·MensSocks/男士袜子
·MensSuits/男士西装
·MensSweaters/男士毛衫
·MensSweatsHoodies/男士汗衫和卫衣
·MensSwimwear/男士泳衣
·MensUnderwear/男士内裤
·MensVests/男士背心
5、鞋子
鞋子是另一个在全球普遍的利基市场。无论你在哪里销售，你都会发现鞋子的巨大市场。不同的国家、地区及场合都包含不同的流行款式，其子类别包括：
·BabyShoes/婴儿鞋
·BoyShoes/男童鞋
·GirlShoes/女童鞋
·Women’sshoes/女士鞋
·MensShoes/男士鞋
6、手表
市面上有很多不同类型的手表可出售。你甚至可以通过风格、人群等来进行区分：
·AntiquePocketWatches/古董怀表
·ModernPocketWatches/现代怀表
·PocketWatchToolsParts/怀表工具及零件
·PocketWatches/怀表
·KeyRingWatches/钥匙链手表
·NecklaceWatches/项链手表
·NurseWatches/护士手表
·RingWatches/戒指表
·WatchBatteries/手表电池
·WristwatchBands/手表带
·WatchBoxes,CasesWinders/手表盒、表壳和上链条
·WatchParts,ToolsGuides/手表零件及工具
7、电子产品
电子产品也是目前大热炙的利基市场之一，其包含众多子类别，包括电动牙刷、电动剃须刀以及手机配件等等。
·BinocularsMonoculars/双筒望远镜及单筒望远镜
·BinocularCasesAccessories/双筒望远镜盒及配件
·Telescopes/望远镜
·TelescopePartsAccessories/望远镜配件
·BinocularsTelescopes/双筒望远镜及望远镜
·CameraPhotoAccessories/相机及相片配件
·CameraDrones/航拍无人机
·CameraDronePartsAccessories/航拍无人机零件及配件
·CameraManualsGuides/相机手册和指南
·DigitalCameras/数码相机
·DigitalPhotoFrames/数码相框
·FilmPhotographyEquipment/胶片摄影设备
·CameraFlashesFlashAccessories/照相机闪光灯及闪光灯配件
·CameraLensesFilters/照相机镜头和滤光片
·PhotoStudioLightingEquipment/摄像工作室及照明设备
·CameraReplacementPartsTools/相机可更换零件及工具
·CameraTripodsSupports/相机三脚架和支撑
·VideoProductionEditingEquipment/视频制作和编辑设备
·VintageMoviePhotographyEquipment/复古电影及照片设备
·AccessoryBundlesforCameraandCamcorder/照相机和摄像机配件套装
·CamcorderandCameraBatteries/摄像机和相机电池
·CameraBatteryGrips/相机电池握把
·CameraCablesAdapters/摄像机电缆和适配器
·CamcorderTapesDiscs/摄像机磁带和光盘
·CameraCamcorderLights/照相机及摄像机灯
·CameraCases,BagsCovers/相机盒、包、套
·CameraChargersCradles/相机充电器和支架
·CameraCleaningEquipmentKits/照相机清洁设备和工具
·CameraLCDHoods/相机液LCD罩
·CameraMemoryCards/相机内存
·CameraMemoryCardCases/相机内存
·CameraMemoryCardCasesReadersAdapters/相机内存卡盒读卡器和适配器
·CamcorderMicrophones/摄像机麦克风
·PhotoAlbumsStorageEquipment/相册和存储设备
·CameraRemotesShutterReleases/相机遥控器和快门开关
·CameraScreenProtectors/相机屏幕保护器
·CameraStrapsHandGrips/相机背带和把手
·UnderwaterCameraCasesHousings/水下照相机外壳
·CameraViewfindersEyecup/相机取景器和镜圈
·CameraPhotoAccessories/相机及相片配件
·CameraLenses/照相机镜头
·CameraLensFilters/镜头过滤器
·Auxiliary/ConversionCameraLenses/辅助或转换相机镜头
·CameraLensFilterRingsHolders/相机镜头滤环和支架
·CameraLensAdapters,MountsTubes/相机镜头适配器，支架和摄像管
·CameraLensCaps/镜头盖
·CameraLensHoods/镜头遮光罩
·CameraTripodsMonopods/相机三脚架和单脚架
·CameraStabilizers/相机平衡器
·CameraTripodHeads/相机三脚架头
·VehicleElectronicsGPS/汽车电子及GPS
·CarGPSUnits/汽车GPS设备
·CarGPSAccessoriesTracking/汽车GPS配件和跟踪
·12-VoltPortableAppliancesinConsumerElectronics/12伏便携式电器消费电子产品
·CarAlarmsSecurity/汽车警报及防盗
·CarAudioinConsumerElectronics/汽车音响消费电子产品
·CarVideoMonitors/汽车视频监控
·CarAudioVideoInstallationEquipment/汽车影音安装设备
·CarElectronicsAccessories/汽车电子配件
·MarineAudioinConsumerElectronics/船用音箱消费电子产品
·CarRadarLaserDetectors/汽车雷达和激光探测器
·CellPhonesAccessories-Electronics/手机及配件-电子产品
·Batteries-CellPhonesAccessories/电池-手机及配件
·CablesAdapters-CellPhonesAccessories/电缆和适配器-手机及配件
·Cases,Covers,Skins-CellPhonesAccessories/手机壳、手机套及外壳-手机及配件
·CellPhoneAccessories-CellPhonesAccessories/手机配件-手机及配件
·CellPhoneParts-CellPhonesAccessories/手机零件-手机及配件
·CellPhonesSmartphones-CellPhonesAccessories/手机及智能手机-手机及配件
·ChargersCradles-CellPhonesAccessories/充电器及底座-手机及配件
·Headsets-CellPhonesAccessories/耳机--手机及配件
·Screenprotectors-CellPhonesAccessories/屏保-手机及配件
·SmartWatches/智能手表
·CablesConnectors/电缆及接插件
·ComputerComponentsParts/电脑组件
·DesktopsAll-In-Ones-/桌面一体机
·Drives,StorageBlankMedia/驱动器、存储和空白媒介
·EnterpriseNetworkingServers/企业级网络及服务器
·HomeNetworkingConnectivity/家庭网络及服务器
·Keyboards,Mice,Pointing/键盘、鼠标和指向装置
·LaptopDesktopAccessories/笔记本电脑及台式机配件
·LaptopsNetbooks/笔记本与上网本
·ManualsResources/手册和资源
·Monitors,ProjectorsAccessories/显示器、投影仪和配件
·PowerProtection,Distribution/功率保护装置及配电
·Printers,Scanners,Supplies/打印机及扫描仪
·Software-ComputerTablets/软件-电脑和平板电脑
·TableteBookReaders/平板和电子书阅读器
·TableteBookReadersAccessories/平板和电子书阅读器配件
·TableteBookReadersParts/平板和电子书阅读器零件
·VintageComputing/老式计算机
8、游戏
不管是智能手机上的简单游戏，还是功能强大的主机游戏或游戏机游戏，游戏主机及周边产品迅速增长，以下是一些能够给你带来巨大收益的游戏细分市场
·PrepaidGamingCards/预付费游戏卡
·ReplacementPartsTools/替换零件及工具
·StrategyGuidesCheats/视频游戏策略指南和技巧
·VideoGameAccessories/视频游戏配件
·VideoGameMemorabilia/视频游戏纪念品
·VideoGameMerchandise/视频游戏商品
9、婴幼儿
该利基主要针对刚出生的婴儿和蹒跚学步幼儿，你可以向新生儿父母出售很多不同玩具及配件等。
·BabyGear/婴孩用品
·BabyActivityCenters/婴儿固定式活动中心
·BabyGymsPlayMats/婴儿健身及游戏垫
·BabyJumpers/婴儿连体衣
·BabySwings/婴儿秋千
·BabyBouncersVibratingChairs/婴儿吊椅及振动仪
·BabyPlaypensPlayYards/婴儿护栏及游戏围拦
·BabyPlayShadesTents/婴儿游戏遮阳板和帐篷
·BabyWalkers/婴儿学步车
·BabyMonitors/婴儿监视器
·BabyProofing/婴儿防护设备
·BabyThermometers/婴儿温度计
·BabyBedRails/婴儿床护栏
·BabyCarWindowSignsDecals/婴儿车窗标志和贴花
·BabyHearingProtectionEarmuffs/婴儿听力保护耳罩
·BabySafetyGates/婴儿安全门栏
·BabyShoppingCartCovers/婴儿购物车套
·ToddlerSafetyHarnesses/学步安全带
·BabyScales/婴儿秤
·BabyBathTubs/婴儿浴桶
·BathTubSeatsRingsforBabies/浴缸座椅及浴盆环
·BabyBathingAccessories/婴儿沐浴配件
·BabyBathingGroomingGiftSets/婴儿沐浴和美容礼品套装
·BabyHealthGroomingproducts/婴儿保健和美容产品
·BabyShampoosSoaps/婴儿洗发水和香皂
·SkincareforBabies/婴儿护肤品
·BabyTowelsWashcloths/婴儿毛巾
·BabyWipeWarmers/婴儿湿巾加热器
·BabyWipes/婴儿湿巾
·BabyChangingPadsCovers/婴儿尿布垫
·BabyClothDiapers/婴儿尿布
·DiaperBags/尿布袋
·DiaperCovers/尿布套
·DiaperDisposalSupplies/尿布处置用品
·DiaperStackers/尿布收纳袋
·BabyDisposableDiapers/婴儿一次性尿布
·BabySwimDiapers/婴儿游泳尿布
·NurseryBeddingSets/儿童房床上用品套装
·CribPillows/婴儿枕头
·NurseryBlanketsThrows/儿童房毛毯和休闲毯
·NurseryBumpers/儿童房防护栏
·CribNettingCanopies/婴儿床、蚊帐和檐篷
·CribskirtsDustRuffles/裙和防尘褶边
·DecorativeNurseryPillows/装饰儿童房枕头
·CribDuvetCoversSets/婴儿床被套及套装
·CribDuvetInserts/婴儿床羽绒被衬垫
·NurseryMattressPadsCovers/儿童房床褥和床罩
·CribPillowcasesShams/婴儿床枕套和枕套
·NurseryQuiltsCoverlets/婴儿棉被及床罩
·NurseryBedSheetsSets/婴儿床单及套装
·NurserySleepingBagsSleepsacks/婴儿睡袋
·NurseryBoxesStorage/婴儿床护理盒及存储
·NurseryLampsShades/婴儿床灯及灯罩
·NurseryMatsRugs/婴儿床垫和地毯
·NurseryMobiles/婴儿床活动玩具
·NurseryNightLights/婴儿床夜灯
·NurseryPictureFrames/婴儿床相框
·NurseryWallDécor/婴儿房房墙面装饰
·NurseryWallLetters/婴儿墙面字母
·NurseryWindowTreatments/婴儿房窗户装饰
·BedsideSleepers/床边婴儿床
·BabyDressers/婴儿衣柜
·NurseryBassinetsCradles/婴儿摇篮
·NurseryChangingTables/婴儿尿布更换台
·NurseryCribMattresses/婴儿床床垫
·BabyMosesBaskets/婴儿床篮
·NurseryFurnitureSets/婴儿家具套装
·NurseryRockersGliders/婴儿摇椅和吊椅
·BabyBibsBurpCloths/婴儿围嘴
·BabyFood/婴儿食品
·BabyBoosterChairs/婴儿加高座椅
·BabyBottleFeeding/婴儿硅胶奶瓶
·BabyBottleFoodWarmers/婴儿奶瓶和食物加热器
·Breastfeeding/Nursing/母乳喂养及护理
·BabyCups,DishesUtensils/婴儿杯、盘子和餐具
·BabyFoodGrindersBlenders/婴儿食品研磨机和搅拌机
·BabyHighChairs/婴儿高脚椅
·BabyPacifiers/婴儿奶嘴
·PacifierClipsCases/婴儿奶嘴夹
·BabyTeethers/婴儿出牙嚼器
·PottyTraining/如厕训练
·PregnancyPillows/怀孕枕头
·Strollers/折叠式婴儿车
·BabyFeedingSupplies/婴儿喂养用品
·BathAccessorySets/浴室配件套装
·BathCaddiesBathroomStorageEquipment/沐浴用品架、浴室存储设备
·Bathmats,RugsToiletCovers/浴垫、地毯和马桶盖
·MedicineCabinets/药品柜
·BathroomMirrors/浴室镜
·Non-SlipBathroomAppliquesMats/防滑浴室贴花和垫子
·BathroomScales/浴室磅秤
·BathroomShelves/浴室架
·ShowerCurtains/浴帘
·ShowerCurtainHooks/浴帘挂钩
·BathroomSoapDishesDispensers/浴室肥皂碟和分配器
·TissueBoxCovers/纸巾袋
·ToiletBrushesSets/马桶刷及套装
·ToiletPaperStorageCovers/厕纸存储及保护套
·ToothbrushHolders/牙刷架
·BathTowelsWashcloths/浴巾和毛巾
·BathroomTumblers/浴室玻璃杯
·WallHooksHangers/墙钩和衣架
10、床上用品
床上用品同样销路很好。一些新奇且样式流行的产品尤其受欢迎。
·BedPillows/床上枕头
·BedSkirts/床裙
·BlanketsThrows/毯子和毛毯
·BedNettingCanopies/蚊帐和檐篷
·ComfortersBeddingSets/棉被和被套
·DecorativeBedPillows/装饰床上枕头
·DuvetCoversBeddingSets/被套和床上用品
·MattressPadsandFeatherBeds/床垫和羽绒床
·PillowShams/绣花枕套
·Quilts,BedspreadsCoverlets/棉被、床罩和床罩
·SheetsPillowcases/床单枕套
11、家具
家具是室内装饰中重要的部分，消费者喜欢挑选一些时髦又实用的家具来设计和装饰他们的家。
·ArmoiresWardrobes/大型衣橱和衣柜
·BarCartsServingCarts/酒吧推车和服务推车
·BarStools/高脚椅
·BeanBagsInflatableFurniture/带吸盘挂件及充气家具
·BedsMattresses/床和床垫
·BedroomFurnitureSets/卧室家具套装
·BenchesStools/椅子和长凳
·Bookcases/书架
·CabinetsCupboards/橱柜
·CDVideoRacks/CD和视频架
·Chairs/椅子
·HomeOfficeFurniture/家庭办公家具
·DiningFurnitureSets/餐厅家具套装
·DressersChestsofDrawers/梳妆台和抽屉柜
·EntertainmentCentersTVStands/电视支架、电视柜
·Futons,FramesCovers/日式床垫、框架、床罩
·Nightstands/床头柜
·Ottomans,FootstoolsPoufs/脚垫、脚凳和坐垫
·ScreensRoomDividers/屏风和隔断
·SideboardsBuffets/餐具柜
·FurnitureSlipcovers/家具沙发套
·Sofas,LoveseatsChaises/沙发、两人沙发及椅子
·Tables/桌子
·TrunksChests/后备箱箱子
·VanitiesMakeupTables/梳妆台与化妆桌
（来源：选品官）
以上内容属作者个人观点，不代表雨果网立场！本文经原作者独家授权供稿，转载需经雨果网授权同意。
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